How to go from 0 to 6 figures a month within skincare (follow up case study)
This is a follow up case study for a New York Beauty brand. In the current case study, we discuss the next stage of growth.
Services
Meta & Tiktok Ads
Platforms
Tiktok, Facebook, Instagram
Result 1
Result 2
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Project Overview
If you are asking yourself any of the below questions, then this case study is for you:
- How do you break into a competitive market with zero sales?
- How do you go from a couple of thousand to predicable income, month after month?
Conflict
Read case study 1 on how we got off the ground:
- The initial strategy getting things off the ground can be found here.
- The next stage can be found here: here
From there?
- LTV Projections
You have to get very clear at what level your company is willing to sclale - everything is a tradeoff between max efficiency and max scale.
Results
We built projection tables, and calculated how much efficiency can be sacrificed for scale
- Most important metric to focus on after you have your see audience is LTV, how much cash can you generate from your seed audience to fuel the top of funnel acquisition and continue to acquire more new customers at profit.
- Example table (those are not actual brand numbers, just examples)
That's what a projections table looks like.
Next stage: Increase AVO, increase LTV = leverage against the competition. Remember, the brand that can spend the most to acquirea a customer will prevail.
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Matthew Rosenfeld
Stephen Murphy
Elizabeth Grojean
“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”
Matthew Rosenfeld
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Stephen Murphy
“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”
Elizabeth Grojean
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